Privacy Notice

Introduction

This Privacy Notice applies to the information we collect: 

• on the Sites; and 
• in email, text, and other electronic messages between you and the Sites.

It does not apply to information collected by: 

• any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Sites; or 
• through any other means, including on any other website operated by us or any third party that does not include an authorized link to this Privacy Notice.

Our Terms and Conditions available at www.jacksonhole.com/terms-and-conditions (the “Terms and Conditions”) describe the terms and conditions that govern your access to and use of our Sites, are incorporated herein by reference, and form an essential part of this Privacy Notice. YOUR USE OF THE SITES SIGNIFIES YOUR CONSENT TO BE LEGALLY BOUND BY BOTH THE TERMS AND CONDITIONS APPLICABLE TO THE SITES AND THIS PRIVACY NOTICE. IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY NOTICE, PLEASE DO NOT USE THE SITES OR PROVIDE ANY INFORMATION TO US. 

This Privacy Notice may change from time to time (see Changes and Updates to the Privacy Notice). Your continued use of the Sites after we make changes is deemed to be acceptance of those changes, so please check this Privacy Notice periodically for updates. 

Please note that the Sites constitute one part of the services that we provide to our customers, and we may also collect customer information from additional sources governed by different privacy notices. 

Privacy Principles 

We follow the principles listed here in order to protect your privacy: 

• We do not collect any more information that does or could reasonably identify you (“Personal Information”) than is reasonably necessary for the purposes described in this Privacy Notice; 
• We only use your Personal Information for the purposes we specify in this Privacy Notice, unless you agree otherwise; and 
• Other than as we specify in this Privacy Notice, we do not share your Personal Information with third parties. 

The Information We Collect and How We Collect It 

Personal Information 

The Personal Information we collect about you may include, without limitation: 

• Contact and identifying information, such as name, email address, mailing address, and phone number, driver’s license number, passport number, and similar identifiers;  
• Demographic information, such as information that is about you individually but does not specifically identify you; 
• Travel information related to the Site and our provision of services, such as lodging (including household information), travel (including flight information), duration of stay, preferred activities, and rental preferences (including age and gender); 
• Login information, such as username and password; 
• Information of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies including payment and financial information, such as credit card number and billing address, which are processed and maintained by third party payment processors; and  
• Communication information, such as information provided to us through email or through chat.   

You may choose not to provide any or all of your Personal Information; however, providing Personal Information is a prerequisite for certain activities and services available through the Sites, such as creating an account, renting equipment, buying products, registering for certain classes or staying at the Jackson Hole Mountain Resort (the “Resort”), and by choosing not to provide such Personal Information, you may not be able to participate in such activities or buying certain products and services. 

We may collect your Personal Information in any of the ways set forth below (each, a “Channel”): 

• Online. In order to use certain functions or features of the Sites, you will need to create an account.  As a prerequisite to account registration, you will need to provide certain types of Personal Information.  You may also make reservations to stay at the Resort, register for ski lessons, and conduct other types of transactions, including buying products, on or through the Sites, in which case you may need to provide certain types of Personal Information. 
• In Person. You may physically provide us with your Personal Information in a variety of different ways.  For example, if you stay at the Resort, you may be required to provide Personal Information to reserve your stay or check in or when you buy products from us.  We may also condition participation in certain activities at the Resort, such as ski lessons, on the provision of certain Personal Information. 
• Contests. From time to time, we may run contests and/or sweepstakes, via a Site, through social media, or at the Resort (“Contests”).  If you participate in any Contests, we may collect certain Personal Information from you in order to administer the Contest.  
• From Third Parties. We may, receive certain information, including Personal Information that you provided to a third party for marketing purposes, such as opt-in email list providers.

Usage Information

We may also collect certain information by automatic means as a result of your use of, and interaction with, the Sites (“Usage Information”), including through the use of certain web measurement and tracking technologies such as cookies, web server logs, tracking pixels, or other statistics programs to collect Usage Information and track and record how you use the Sites. The Usage Information we collect may include, without limitation: 

• information about the devices you use to access the Sites (such as the IP address and the type of the device, operating system, and web browser); 
• dates, times, and duration of use of the Sites (including whether you are a repeat or first-time visitor); and 
• information on actions taken when using the Sites (such as page views and website navigation patterns).

For more information on how we use cookies and other tracking technologies, please see our Automated Data Tracking Technologies section below.  

Use of Information Collected 

When we collect information from you, whatever the Channel you use, we may use your information in the following ways:  

• to present the Sites and its contents to you; 
• to provide the products or services that you request; 
• to combine with or enhance information provided by third parties; 
• to contact you, respond to your inquiries, and send you information; 
• to notify you of special offers and other services and products that we believe may be of interest to you, as well as notify you of special offers and products of our business partners; 
• to analyze, manage and improve the Sites and our business; 
• to notify you of important new changes to the Sites; 
• to help us diagnose problems with our server or other technical issues relating to the performance of the Sites;  
• for marketing purposes in compliance with applicable laws; 
• in any other ways we may describe when you provide the information; 
• to protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and to manage risk exposure, including by identifying potential hackers and other unauthorized users; 
• to enforce our Terms and Conditions and other agreements; 
• in anticipation of or in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Jackson Hole Mountain Resort’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the information held by Jackson Hole Mountain Resort is among the assets transferred; 
• to comply with applicable legal requirements and industry standards; and  
• to fulfill any other purpose for which you provide it. 

We may combine the information we collect with publicly available information and information we receive from our parent, affiliate, or subsidiary companies, business partners, and other third parties.  We may use that combined information to enhance and personalize your experience with us, to communicate with you about products, services, and events that may be of interest to you, for promotional purposes, and for other purposes described in this Privacy Notice. 

Disclosure of your Information 

We may disclose aggregated and deidentified information about our customers and information that does not identify any individual customer without restriction. We may disclose the information we collect from and about you as described in this Privacy Notice: 

• To contractors, service providers, and other third parties we use to support our business and the Sites;   
• To fulfill the purpose for which you provide it;  
• When we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of the Sites, or anyone else who could be harmed by such activities, or is appropriate or necessary;  
• To enforce the Terms and Conditions and other agreements, take precautions against liability, investigate and defend against any third-party claims or allegations, and/or protect the security or integrity of the Sites; 
• To respond to judicial process and provide information to law enforcement agencies in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws; 
• To our business partners for research, analytical and marketing purposes, such as analyzing usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Sites and/or to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf;  
• For any other purpose disclosed by us when you provide the Personal Information; and  
• Otherwise with your consent.

We reserve the right to transfer or assign the information we have collected in anticipation of or as part of such merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets, equity or similar transactions.

Do Not Track Signals 

A do not track signal (“DNT”) prevents web applications from tracking you.  You can learn more about DNT at https://allaboutdnt.com.  

Your web browser may let you choose your preference as to whether you want to allow the collection of information about your online activities over time and across different websites or online services.  Currently our Sites do not respond to Do Not Track features enabled through your browser.    

Linked Third-Party Sites 

Our Sites may contain links to other websites (such as those of our partners or advertisers) that are not owned by us, which may have privacy notices that differ from our own (“Third-Party Sites”).  We are not responsible for the collection, use or disclosure of information collected through such Third-Party Sites and expressly disclaim any liability related to such collection, use or disclosure.  We are also not responsible for any information or content contained on such Third-Party Sites.  Links to Third-Party Sites are provided solely as a convenience.  Your browsing, use and interaction on any Third-Party Sites, including Third-Party Sites or Forums (as defined below) which have a link to the Site, are subject to the applicable Third-Party Site’s own rules and policies.  Accordingly, you should review the privacy notice posted on any Third-Party Sites that you may access through, or which links to our Sites. 

Your Rights Regarding Your Personal Information 

We offer you the following choices about the information we collect from you and how we communicate with you: 

• Analytics: Some of our service providers require we provide you with additional disclosures. Those additional disclosures can be found below.
  Please visit www.google.com/policies/privacy/partners/ to learn more about how Google Analytics collects and processes data.  You may opt out of the aggregation and analysis of data collected about you by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout. 
  Please visit https://www.luckyorange.com/legal/privacy to learn more about Lucky Orange’s privacy practices as well as to view and manage data that Lucky Orange has collected about you. 
  Please visit https://privacy.microsoft.com/en-us/privacystatement to learn more about how Microsoft Clarity collects and processes data.  
• Access a Copy or Correct Your Personal Information: You have the right to request a copy of any Personal Information that we hold about you.  If you would like a copy of your Personal Information, please contact us using the contact information below.  We may request proof of your identity before sharing such information.  If you discover that the information we hold about you is incorrect or out of date, you may ask us to correct that information by contacting us using the contact information below.  You may also access some of your information under “My Account.”  
• Unsubscribe: If you receive marketing or promotional emails from us, you can unsubscribe to our emails by clicking “unsubscribe" within each email.  You may not opt-out of service-related communications, which are not promotional in nature.

Additionally, if you are located outside of the United States, you may also contact us with a request to stop processing the Personal Information we hold about you in certain circumstances or to withdraw your consent to the extent we are processing your Personal Information based upon your consent.  It may not be possible for us to cease processing all of the Personal Information we hold about you where we are fulfilling a transaction or have a legal basis to retain the Personal Information, however please contact us to discuss how we can assist you with your request. 

Automated Data Tracking Technologies 

What are Automated Data Tracking Technologies?

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, is used to transmit information about actions of the user opening the page or email containing the beacon back to a web server. We may also use third-party analytics tools (such as Google Analytics, Microsoft Clarity, and Facebook Conversions API) that collect information about use of the Sites and user traffic.

Why Do We Use Automated Data Tracking Technologies?

The information collected helps us measure the success of the Sites and its features or pages and to improve your online experience. We may use Usage Information to measure and monitor visits to certain pages within, interactions with, the effectiveness of, and otherwise manage, our Sites and online advertising. Usage Information enables the tailoring of advertisements and offers specifically to you. In addition to such tailoring, we use Usage Information to ensure that our online presence operates properly and efficiently for you and for your individual customer experience, to evaluate the use and benefit of such presence, and to support our Sites and our marketing efforts.

Types of Automated Data Tracking Technologies We Use

The following are the types of Automated Data Tracking Technologies we use: 

• Essential. These automated data tracking technologies are required for the website to function and cannot be turned off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Performance and Analytics. These automated data tracking technologies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
• Functional. These automated data tracking technologies allow the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Marketing. These automated data tracking technologies are used to track visitors across websites to display ads that are relevant and engaging for the individual user. They may be set by us or by third-party advertisers.

How to Manage Automated Data Tracking Technologies 

You can manage and change your automated data tracking technology preferences at any time in your browser settings. Most browsers allow you to block or delete automated data tracking technologies, but please be aware that if you do this, certain features of our website may not work as intended.

Please note that withdrawing your consent will apply only to the device and the browser that you are currently using. If you visit our Sites from another device or browser, you will be asked to set your preferences again.

Depending on your jurisdiction, we may also provide you with the choice on our Sites to accept, reject, or manage the use of non-essential automated data tracking technologies.

• Accept All. By clicking the ‘Accept All’ button, you consent to our use of all automated data tracking technologies, enabling us to optimize our chat services, improve your browsing experience, and personalize our marketing efforts to your needs and interests.
• Reject All. By clicking the ‘Reject All’ button, you consent only to our use of essential automated data tracking technologies. This ensures the proper functioning of our website, but please be aware that you may not be able to experience the Site as intended.
• Manage. By clicking the “Manage” button, you may choose which types of automated data tracking technologies you consent to. Depending on the choices you make, you may not be able to experience the Site as intended.

Special Disclosure Considerations for Social Media 

Our Sites may permit you to participate in certain online activities, such as blogs, message boards or other forums, or may include links to certain Third-Party Sites that provide social media functionality, such as Facebook, X (formerly known as “Twitter”), Pinterest, or Instagram (each a “Forum”).  You should be aware that if you voluntarily disclose any information (e.g., name, email address, personal photographs) on a Forum, such information may be collected and used by others and may result in unsolicited messages or an increased risk of fraud.  We have no control over this use of your information and are not responsible for it.  In addition, if a Forum is provided by Third-Party Sites, such Forum will likely be subject to its own additional rules and policies.  You are responsible for your conduct on any Forum and for complying with any such rules or policies. 

Protecting Children’s Privacy 

Except for the “Kid’s Programs” portion of a Site, the Sites are not designed for or directed to children under the age of 13 (“children”) and we ask that children do not submit any Personal Information to us.  Except for the “Kid’s Program” portion of the Site, if you believe we might have any information from or about a child under the age of 13, please contact us at info@jacksonhole.com. 

With respect to the “Kid’s Programs” portion of a Site, we may collect certain Personal Information from a child’s parent or guardian related to the child who wishes to participate in one of our Kid’s Program activities or rent equipment, including, without limitation, the name, email address, and mailing address of such parent or guardian.  We will only accept such information from (a) the minor’s legal parent or guardian, who has (b) created a customer account and submitted such information through the customer account.  We expressly request that no child under the age of 13 provide such information on their own behalf.  We will not use such information collected for marketing purposes. 

Security Procedures 

We take commercially reasonable precautions and have implemented commercially reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Sites.  However, we cannot and do not guarantee the security of any information transmitted to the Sites, and we cannot guarantee that your information will not be accessed, disclosed, and intercepted as a result of any other event beyond our reasonable control. FOR THE AVOIDANCE OF DOUBT, WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ENSURING, GUARANTEEING OR OTHERWISE OFFERING ANY DEFINITIVE PROMISE OF SECURITY IN CONNECTION WITH YOUR INFORMATION. 

Retention 

We will retain your Personal Information for as long as needed to fulfill your requests, provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. 

Where We Store your Information 

We are located, and the Sites are hosted, in the United States of America.  In order for us to provide our services to you, it will be necessary for us to process and store Personal Information you provide to us in the United States of America, which may have different data protection laws than those in the country in which you reside. By using the Site, you consent to the transfer to and processing and storage of your Personal Information in countries outside of your country of residence, which may have different data protection laws than those in the country where you reside. 

Changes and Updates to the Privacy Notice  

From time to time, we may revise this Privacy Notice.  The date that this Privacy Notice was most recently updated is set forth above as the last revised date.  Your use of the Site following the posting of any revised version of the Privacy Notice shall be deemed acceptance of the revised Privacy Notice, so we strongly recommend that you check the Privacy Notice periodically.  In the event we make a material change to how we use your Personal Information, we will provide you with advance notice of such change and will only process your information in connection with the new processing from that point forward.  

If you disagree with any of the terms of this Privacy Notice at any time, your sole remedy is to terminate your use of the Site.  Continued use of the Site constitutes your agreement to the current version of the Privacy Notice in effect. 

California Rights 

The Privacy Notice for California Residents supplements the information contained in this Privacy Notice.  The Privacy Notice applies to California residents from whom we collect Personal Information through the Sites. 

EEA, UK, and Swiss Rights  

The EEA, UK, and Swiss Privacy Notice supplements the information contained in this Privacy Notice.  The EEA, UK, and Swiss Privacy Statement applies to EEA, UK, and Swiss individuals from whom we collect Personal Information through the Sites while those individuals reside in the EEA, UK, and Switzerland. 

Miscellaneous 

If any part of this Privacy Notice is determined to be invalid or unenforceable pursuant to applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of this Privacy Notice shall continue in full force and effect.

Contact Us 

If you have any further questions about this Privacy Notice, please email us at info@jacksonhole.com or call us at (307)-733-2292 or (888)-DEEP-SNO.