1% for the planetCouloir and The Deck, both Jackson Hole Mountain Resort restaurants, are now proud members of 1% for the Planet. This makes JHMR's restaurants the first ski resort business to be a member of 1% for the Planet. Giving back as a 1% member compliments both restaurant's eco-friendly practices of guaranteeing the majority of their ingredients come from a 250-mile radius, menus designed seasonally to reduce carbon footprint and extensive use of local farmer's markets and ranches.
1% for the Planet began in 2001 to build and support a group of businesses financially committed to creating a healthy planet. Casually calling it an "Earth Tax," the 1% donated money comes straight from sales made. That means 1% of Couloir and The Deck's sales--not profits--go directly to 1% for the Planet. As of 2009, 1,000 businesses have joined forces with 1%, and since 2002, total money received has suprassed $50 billion. From that money, the individual businesses choose what environmental cause their money goes to.
Couloir and The Deck's givings will first benefit Vertical Harvest, a three-story farm in the heart of the town of Jackson. Vertical Harvest will grow local produce for the community, extending the Jackson growing season from merely four months to year round. It is scheduled for construction in summer 2013.