Jackson Hole Mountain Resort Joins a Select Group of Companies
World-Wide in Achieving ISO 14001 Registration

(Teton Village, Wyo., April 12, 2006) - Following the implementation and adoption of an environmental management system (EMS) and a recent external audit by third-party KPMG Performance Registrar Inc., Jackson Hole Mountain Resort is proud to have achieved ISO 14001 registration. As one of the smallest companies and only the second ski area in the U. S. to meet this standard, the EMS and ISO 14001 certification solidifies JHMR's position as an environmental leader in the ski industry.

"Only a small percentage of businesses around the world have reached this stage, which means that you have indeed joined an elite group" wrote Michael Alexander, President, KPMG Performance Registrar Inc "You (JHMR) invested a great deal of time, effort and creativity into your system and, at this point, you are in the best position to understand and appreciate the value of your hard work" he added. 

Created by the International Standards Organization (ISO) of Switzerland in the early 1990s, ISO 14001 establishes a framework for companies to manage their environmental impacts and continuously improve that management. Nearly 70,000 entities in the world have ISO 14001 registered environmental management systems, approximately 6% of which are in the U.S., ranging from large public and private companies such as Aveda, General Motors, and 3M, to select government military bases and waste water facilities. 

The Jackson Hole Mountain Resort EMS has three major components: planning, implementing, and reviewing.  Under the EMS, JHMR aims to:
(a) Reduce by 5% or more by 2011: (1) electricity, fuel and propane use; (2) water consumption; (3) vehicle use within, and to and from resort; (4) annual waste production, both solid and hazardous waste;(5) fuel/petrochemical spills; (6) total CO2 emissions.
(b) Increase by 10% or more by 2011: (1) recycling; (2) number of guests and staff educated on environmental issues.
(c) Prevent the net loss of ecologically significant land, such as wetlands, and unique wildlife habitat, by using judicious planning, landscape restoration, and wildfire mitigation.

"Our company has come a long way from a few recycling bins. We now have a management system in place where every department is involved in best business practices in relation to our environment. Tactical and strategic approaches to all operations on and off mountain have been implemented and regular meetings, ongoing communication, idea creation, and tallying results are activities we have undertaken to ensure we stay compliant. Reseeding projects, bio-diesel usage, whitebark pine replanting, reducing carbon emissions, rewarding car pooling, and community partnerships with Jackson Hole Recycling and Lower Valley Energy are a few of the more recent initiatives." Said, Jerry Blann, President JHMR.   

"As chair of the NSAA Environmental Committee, which created the Sustainable Slopes environmental charter for the industry, it is clear to me that our actions are the correct direction for our company and the right thing for corporate responsibility." Blann added.

JHMR geographically lies in one of the most protected areas of the continental United States. Neighbors include Bridger Teton, the largest national forest in the lower 48 states; Yellowstone, the oldest national park in the world; and Grand Teton National Park, home of the Tetons, reportedly the most photographed mountains in the world. This incredible setting, together with a committed ownership and staff, inspires us to be a leader in environmental stewardship. For more information go to www.jacksonhole.com