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Jackson Hole Mountain Resort Announces New Chief Marketing Officer

Posted on - 2009-05-06


Jackson Hole Mountain Resort Announces New Chief Marketing Officer

(Teton Village, WY. May 1, 2009)   Jackson Hole Mountain Resort (JHMR) announced the appointment of Chip Carey as Chief Marketing Officer (CMO) responsible for sales management, product development, marketing communications and market research. Carey will lead this effort under the direction of JHMR President, Jerry Blann.

Carey will join JHMR from his current brand consulting business in Park City, UT which he has operated since leaving American Skiing Company (ASC) in 2007, where he was Senior Vice President Marketing and Sales.
“Chip has worked in the ski industry for nearly four decades and is an established leader with unprecedented experience. With over 25 years at Sugarloaf/USA, ME, six years as VP Marketing and Sales for The Canyons Resort, Park City, UT which coincided with the Salt Lake Olympics and four years with ASC, he has developed and guided many successful sales, marketing and PR campaigns. His diverse skill set includes establishing Sugarloaf as a major resort destination despite its remote location, building and launching new brands such as The Canyons and driving record revenues and skier visits for ASC’s family of eight resorts. We look forward to drawing upon this, as we continue to position Jackson Hole as a unique, year round destination resort.”  Stated Jerry Blann, JHMR President.

Carey commented “I am excited to join the team at Jackson Hole, who share the same passion for the sport of skiing as I do. It is an honor to be able to work with one of the strongest brands in the ski industry and with the recent launch of the new aerial tram continue to strengthen its legendary reputation. While Jackson Hole has successfully developed a globally recognized brand, we will need to spearhead our use of technology to communicate with and engage new and returning guests in a highly competitive market place. I am committed to staying ahead of the trends to enable us to tailor appropriate products for our guests and deliver the desired skier visit and revenue results.”

Chip and his wife Nancy have spent their married life in and around ski resorts. Their passion for the sport was instilled on their (now) three grown children, two of whom now work as a nationally recognized ski coach and as owner of a nationally franchised ski rental business.  With nearly 70 ski days under his belt during this past winter, Chip and his “skiing family” look forward to moving to Jackson Hole and becoming an active member of the community.

JHMR offsets 100% of our usage with renewable energy from a renewable source mix including wind, biomass, small hydro and geothermal. With a three year commitment in place, this has the same environmental impact as planting 5292 acres of trees (an area over twice the size of the Mountain Resort). This commitment is just part of a robust company wide environmental management system that is annually audited by KPMG and allows us to proudly achieve our ISO 14001 registration. For more information visit